Brand origin

A centennial business brand, encompassing the greatest entrepreneurship and vision of the SELF employees, is also a glorious cause incessantly pursued by our SELF employees.

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Brand positioning

SELF operates as an innovation-driven optoelectronic lighting power house that is culturally and passionately dedicated to creating continued values for global clients with display and showcase lighting systems.

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Brand history

At SELF, our brand practices in optoelectronics represent a tale of “preemptive and superior practices” of SELF employees.

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Brand spirit

The past and current SELF with its humanistic ways and passion has been showcasing our brand spirit of dedication, practicality, innovation, and responsibility.

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