Cultural Philosophy

Three pine trees, closely and naturally interlocked, symbolize the team spirit of SELF, under which, we share,

assimilate, and help in unity to withstand the rain and wind ahead.

Holding benevolence, and building an Evergreen SELF

In 1999, we launched our first bulletin on a blackboard. Today, we publish quarterly corporate magazines with exquisitely colored pages.

All tell stories of SELF and show SELF employees’ affection for the Company.