Brand history
- SELF was established and entered into the market with infrared lighting fixtures.
- The Company initiated corporate identity system (CIS) and completed its first CIS Manual.
- The trademark “SELF” registered in China
- The trademark “SELF” registered in the European Union
- The trademark “SELF” registered in the United States
- Establishment of our own indigenous brand through commercial lighting
- Established its subsidiaries in Cologne (Germany) and Atlanta (USA), respectively, officially opening European and American markets under our indigenously established brand
- transformation of operating models into “branding, networking, and globalizing” tactics
- we clarified our brand position as “a provider of display and showcase lighting systems” and completed our Brand Guidelines.
- Following registration of the trademark “SELF” under the Madrid Agreement, we began our branding practices through market segmentation.
