Company profile

SELF Group designs and manufactures LED lighting systems for 30 years, applied in various sectors such as supermarket, retail store, culture & museum, hospitality and commercial environments. Over the years, we have amassed a remarkable portfolio of 700 global patents for LED fixtures, power supplies, light controls, and lighting components.
With a Global VDE and UL Certified Lab, and leveraging our international operating advantage, SELF has established a well-developed global service system, with enthusiastic professional teams ready to respond quickly in the European, American and Asian markets.
Through digital and automated upgrades, SELF has successfully implemented SAP and established a full value-chain innovation system that seamlessly integrates intelligent products, operations, and production, bringing higher quality delivery experiences to global customers.
Driven by innovation and guided by culture and passion, SELF is dedicated to provide professional spatial and display lighting system and create high-quality, intelligent, and sustainable lighting solutions across the world.

• National Hi-Tech Enterprise of China

• National-certified EnterpriseTechnology Center

• National Industrial Design Center

• National Enterprise Postdoctoral Program

• National Intellectual Property Demonstration Enterprise

• The Single Item Champion of National Manufacturing List

I was a student of 1968 when China and Chinese education were featured with the strong color of idealism. At that time I had my heart filled with dreams of future. Despite the hard road to realize my dreams and even though I could do nothing but compromise to the reality, the sense of value brought by those dreams drove me forward all the way, and it was for such driving force that my colleagues and I established SELF. If SELF today could be called a success, the reason should be that she has dreams and always puts words into practice. Although she has tasted every hardship by her own, she will never stop the pursuit for her dreams.