"Recently, Industrial Design Center for LED Commercial Lighting of SELF Group was listed as the fifth batch of National Industrial Design Centers by the Ministry of Industry and Information Technology.

After being awarded as "Postdoctoral Research Workstation", "Enterprise Technology Center", "National Intellectual Property Rights Demonstration Enterprise", "National Manufacturing Single Champion Product Enterprise", SELF again is approved as the "National Industrial Design Center".

As the only indoor lighting company on the list, SELF has won many international well-known industrial design awards such as US IDEA, German iF and Red Dot.

For SELF, industrial design is an important driving force to increase the added value of products, improve corporate competitiveness, enhance the value chain. Holding the unique design concept --Humanism, Preciseness, and Innovation, SELF pays attention to the needs of end-users and markets, and the development demands of ecological and environmental protection.

With " Intelligent, Sustainable, Customer-oriented " as the key development direction, SELF will further optimize the technological innovation system, continue to increase R & D capability, and enhance the core competitiveness of products and market.